entrepreneur

BELINDA LEE

Co-Founder, Pinksalt

(In her 40's)

 

 

Her story (as shared by her nominator)

Belinda started her career as a graphic designer but decided to focus on her family and became a full-time mum instead. After her kids became independent, she decided to kickstart her career again and enrolled in a short fashion course as she always had a passion for fashion.

 

Belinda decided to start a swimwear line. She felt there was a gap in the market for modern swimwear in Singapore and wanted to create her own unique designs. Together with a partner, Belinda went on to start the label PINKSALT together in June 2017 with a modest swimwear collection and went on to produce resort wear and activewear as well. Belinda creates contemporary original prints with a graphic element for the label and also came up with original swimwear silhouettes.

 

I think that Belinda deserves to be on the list because she does not let age define her. She is brave to follow her passion and start a new business in a different field as well. She is not only an entrepreneur but also a career transitioner. She started out as a graphic designer and became a fashion designer. Despite the huge learning curve, she persevered and taught herself many new skills such as Photoshop, handling social media and managing customers.

 

Belinda is a great inspiration to women and really embodies the message that "age is just a number." I hope that her story will motivate more women to be courageous and follow their passions.

 

In her own words:

Greatest achievement

My 2 sons are my greatest achievement.

Biggest challenge thus far

One of my hardest challenges to date, was to start a business while going through an emotional separation from my husband of 22 years, which then culminated in a divorce. I am proud of that moment as that particular turning point in my life did not destroy my determination or stop me from moving forward to achieve something.

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what judges say

Kudos to Belinda - She identified a niche, and went for the kill, all the while, juggling her personal life struggles. Very admirable!